https://www.jongraeff.com/jongraeff/anniesshapes daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/95c8a0f9-ecf1-4f21-bc33-0b3555340eaf/YB.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/b68dfc02-2ebf-4cb7-8515-f9fb7ef431d1/Artboard+1+copy+7.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/ca5a8ed7-01fb-40d0-8e10-a91e09c0ebe8/Artboard+1+copy+8.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/39c749ec-fcfd-45bd-9357-0a63cef39b43/Artboard+1+copy+4.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/b176c36d-6596-49fa-8d47-93846112036a/Artboard+1+copy+9.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/779ec507-e2a4-4d53-b0e1-5d356f060bbb/Artboard+1+copy+5.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623263414947-75UAMZFN7F4XRU90BSA6/Shapes_FoPs.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1622144310319-G9Y3D6WWRVUWW7WY6SXJ/Artboard+1+copy+6.jpg Annie's - I partnered with a talented Illustrator, who took our initial computer sketches and gave them each a unified casual hand-drawn appearance. We were always thrilled to see the spin Carolina would put on the characters, with multiple rough sketches to choose from. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623075877660-8BNUUK76AHAIZ1ODW9NB/Rabbit-designs-sidlee_sketchesv1.jpg Annie's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623685332887-2Y07SIRZOO0PV6NTT502/BeforeAfter.gif Annie's - The result was a small family of playful Shapes box fronts that stand out on shelf and delight both kids and parents. The project leaves a clear path for future expansion using the same cheery illustrations, bright colors and strong architecture. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623077406089-HY4TOE4WU9GLD7AKJB9F/Shapes_FoPs2+copy.jpg Annie's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623186972897-HMUQXKATXI4XDQI6LW6B/FinalShapes.jpg Annie's https://www.jongraeff.com/about daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1622823411370-1Z6QL6KNGZ4BVLCODQHU/BIO_PHOTO_2020_BW.jpg About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/fredhutch daily 0.75 2025-09-11 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623263746414-4I2LEJPRVCB8T0TCD1MC/Artboard+1+copy.jpg Fred Hutch https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1625783174612-D5H3ZHUSWTHNEDH93A29/Artboard+1.jpg Fred Hutch https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623263838011-S4PT6E026ABZLGKMCRB4/Artboard+1+copy+3.jpg Fred Hutch https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1622582077017-DW04UZR30S3E60ARWZIN/FredHutch_0205_ProRes.gif Fred Hutch - Logo animation In tandem with our Brand Architecture work, we brought the Fred Hutch master brand logo to life with animation and sound. Collaborating with our motion and sounds design partners, we conceptualized and directed an animation that celebrates the inherent curiosity and resulting discovery and impact of Fred Hutch. https://www.jongraeff.com/goldenstate daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a19b5558-e4e0-41ea-a9ef-34d2a12429d0/CoverGraphicTemplate_for_SlideRocket_jgr_V3.jpg Golden State https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/0f2f018d-ffd5-4707-9a9f-558b991eadcf/%28c%29Wakely517234.jpg Golden State https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c8f81ad4-c09e-4543-b056-583f5fffec29/Map.jpg Golden State Experience Plan https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/125ec00c-32ba-4f8c-85ee-a1ee64a97b8c/Sales.jpg Golden State https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c230597d-ec4d-4707-844b-7eace9e16767/%28c%29Wakely517236.jpg Golden State https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/196dc7d6-2141-470e-bc7c-a450868b9949/Animation.gif Golden State Lenticular Wall https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1621550758406-K144I5QBDC0YUG8TCV38/8522_04_SeatPlanWall_Elev_jgr_R4a.jpg Golden State - Stake your claim As the lead designer for branding and analog-based engagements, I took on several facets of the installation, including creating a huge plan map of the arena that enabled buyers to personally add a peg or block element to mark their seat or suite precisely, and celebrate being part of something big. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1622656128936-BHD5EURS02KULE881QQA/SFBayDistrict_LogoVersions_Flat-01.jpg Golden State https://www.jongraeff.com/darigold daily 0.75 2024-10-15 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/199ceb7d-64ea-4754-b8b0-364f6e14b8e0/Darigold+R1+Design+Intent+%283%29_Page_14.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/99249501-ef77-455c-b184-860a3bf8bc25/IMG_7763.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/b2d14ca2-c167-4647-b755-2e3e92f2b1f5/Darigold+R1+Design+Intent+%283%29_Page_07.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/f40a50d6-9436-46db-a914-2b7403b8a946/IMG_7545.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1e891acb-1774-447d-9b0b-9fb31d638822/IMG_7614+copy.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/4ec21353-eafc-4304-ab06-75bc8014c38a/IMG_7787.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/d3127240-ec53-4c89-9fc7-3ef5c218d43f/DARIGOLD+6_Page_06.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/82b1a3dc-d14f-40ff-95b3-0bfa52079d59/IMG_7566-copy.gif Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/cab117a7-cbda-4e5a-a8f0-1045b8529143/DARIGOLD+6_Page_04.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5c82c035-84c4-4047-922b-bb2589eb1b55/Darigold+R1+Design+Intent+%283%29_Page_12.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/df2a40d8-29cd-455d-95e6-0fdd82453dc7/DARIGOLD+6_Page_12.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/47c43d0d-c273-43c1-adf4-f00001f91b7c/IMG_7716B.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1621628857288-2LEXJ2P4705HTN1SX9WO/IMG_7637+copy.jpg Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1621628925169-ULEFCZOYDCJNM12H0TFN/IMG_7494+copy.jpg Darigold https://www.jongraeff.com/portblakely daily 0.75 2024-10-16 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623085517724-1813R6WGF3G8GZXGM48G/PortBlakely_WebImages-01.jpg Port Blakely - I designed the Port Blakely logo to represent a vista of ground, trees, water and air. Reinforcing a philosophy of taking the long-term view, it echoes Port Blakely’s brand promise of Tomorrow Comes First. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623355403533-GF4VZSHWIYPVRNSGWY09/PortBlakely_WebImages-05.jpg Port Blakely https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623433833497-BFDWDOJGOXQXA810XP43/PortBlakely_WebImages-02.jpg Port Blakely https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1630344543618-N5WURW4XUY6M9GYC4NZ6/Guidelines+copy.jpg Port Blakely https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/3db8db09-d791-4084-8ae9-4260d77b7b07/MacBookPro2B.png Port Blakely - Make it stand out Equipped with the new visual identity and having attended in-person workshops, Port Blakely’s internal team reimagined their website as a powerful brand expression. https://www.jongraeff.com/redhook daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1173d16a-bf8f-471b-a898-340ec0f90f9f/Artboard+2.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8321a0f9-df86-4faa-ad8c-7da3e541e7b0/Artboard+1+copy+11.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1aac87a6-ab55-4832-ac25-42c3b87c5a48/Artboard+1+copy+11.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/e7a94bc0-190d-4e64-bfc9-6f352022bfb8/Artboard+1+copy+10.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/55c144e1-b150-4f4a-a63a-fa88dfdc3471/Artboard+1+copy+13.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/6adc0822-cca5-4f09-96e9-e3aa5e1b01f5/Artboard+1+copy+12.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5a643030-5d8a-4c53-b21f-d87f7e058392/Artboard+1+copy.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1621879125195-C6E4L7CLYL2VINKOYFNO/Artboard+1+copy+3.jpg Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1621879899059-U22D4MJ09ZB9XZ92PYHV/Artboard+1.jpg Redhook https://www.jongraeff.com/seattle-childrens daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/59f2c570-5a1a-4f50-b183-1681ee4ed969/Wall2.jpg Seattle Children's Wall 1 / Entrance https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/f602da54-11e2-422b-b78a-48b0ede79d3c/Artboard+1.jpg Seattle Children's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/947e7910-5afe-4aa2-b911-9e32544556c0/8178_SCH_DonorWall_R1_v3b_Page_27.jpg Seattle Children's Round 1 concepts https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a24147e9-7ecb-4696-ad09-68dcbe852293/Wall1.jpg Seattle Children's Wall 2 / Inner Hall https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/672b537c-7e4b-495a-8a07-ed19f278b7ad/8178_SCH_DonorWall_R1_v3b_Page_16.jpg Seattle Children's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5d15f4b3-115c-4d95-ae9a-232447f48b3f/Artboard+1+copy.jpg Seattle Children's https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5278e5f7-febc-44c5-8e4e-c5f81f868ebb/8178_SCH_DonorWall_R1_v3b_Page_22.jpg Seattle Children's https://www.jongraeff.com/tropicana daily 0.75 2024-10-15 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/0c76a3e2-23ee-473a-b589-76b435dc01f0/Artboard+1+copy+4.jpg Tropicana https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/58a05a85-56f7-4ff9-85e4-2df98b148cdc/Artboard+1+copy+8.jpg Tropicana https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/227ed7df-4966-4450-b957-bc0b3443bce2/Artboard+1+copy+5.jpg Tropicana https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/102a76e1-a6c8-401b-9239-dfb95ee7f507/Artboard+2.jpg Tropicana https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623264130334-0ITAIOVX1GIF1Q3811OU/Artboard+1+copy+3.jpg Tropicana https://www.jongraeff.com/home daily 1.0 2025-09-30 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a85d5d36-ea57-4adb-bc50-bb4ce8c30a8c/TET24_CaseStudy_Hairstory_V2-16.png Home - Hairstory https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/40d9d29b-d240-437b-99bd-4a2c75e56a42/Abelara_Mark_FullColor_RGB.png Home - Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/4cfd5711-d84b-480a-bf71-80e8303b0072/SAC.png Home - Send A Cake https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/f7d29ee2-b42b-45c9-9cc5-63de9b070c74/RTR.png Home - Room to Read https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5f83d224-fa5b-4b79-ba82-1b87cb9a502a/SCH.png Home - Seattle Children’s Hospital https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a4b836d8-a6c2-4ab3-9981-892a9702dd7f/Veeqo.png Home - Veeqo https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/41d2ea49-1a62-419d-9752-484712b9e041/IcyHot.png Home - Icy Hot Pro https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/d4a72c7d-c3bf-466e-b30c-0f2632a5ae2d/Xymo.png Home - Xymogen https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/7dfab1e6-a68b-463f-9535-8b6cd98d7937/Darigold.png Home - Darigold https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/ddafb517-981c-44db-b197-d0d5d9eda01a/RH.png Home - Redhook https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/e860568e-0df9-497b-9c0a-ab82c035b87d/Talon.png Home - Talon https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9ee9909f-4c9d-4f0d-a6ab-e552542de621/Trop.png Home - Tropicana https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8d4c72a1-269f-43ea-a14e-0ffd9aa0641c/GSW.png Home - Golden State Warriors https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/759a12d7-4ebb-4bd8-b531-c842e1329be6/Annies.png Home - Annie’s https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a78c761a-acaa-4980-923f-8089f628b50f/Hutch.png Home - Fred Hutch https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/fab52fb9-8b44-43f0-80e3-2f8acb598bc0/Baby.png Home - Amazon Baby Registry https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/315db7be-19b1-448f-be89-b90cd506b3e0/PB.png Home - Port Blakely https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9e1e0629-07e9-4a66-bede-799d4b6fd434/Roni.png Home - Rice-a-Roni https://www.jongraeff.com/icy-hot daily 0.75 2025-09-11 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/3a6e5ba5-dc1a-4f39-8a98-560572d9bf55/Artboard+1+copy+3.jpg Icy Hot Pro https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/7c877f30-ea87-488f-b4a2-4b7e9f2fea5c/Artboard+1+copy.jpg Icy Hot Pro https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8d7b3486-a37c-4d61-94e8-a56ddead1569/Artboard+1+copy+2.jpg Icy Hot Pro https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/ec6e285e-eb8b-4383-a64f-902bb6cb2a43/Artboard+1+copy+4.jpg Icy Hot Pro https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1623768903892-GGHXHTF8F5SVMYSD8EAS/Phones.jpg Icy Hot Pro - Our first task was to reimagine the Icy Hot Brand from the ground up. How would the brand behave on social media or in advertising, in addition to packaging? We quickly realized that Icy Hot had the legacy and efficacy to stake their claim as the category expert. Why not own that expertise by taking on the voice of Your Recovery Coach — provide helpful recovery tips, or partner with mobility gurus? All the while, we strived to push and pull the brand to demonstrate how Icy Hot could introduce vibrancy, dynamism and boldness while bringing its current consumers along (below). https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624978441462-G7LRRJC98WNJ17L11I84/BeforeAfter.jpg Icy Hot Pro - The final packaging amplified the assets and qualities that are essential to the brand (logo and gradient, color, photography, key benefit) and minimized/removed others (product form, graphic swoosh) to aid overall impact. https://www.jongraeff.com/ricearoni daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/44140b58-5fb9-4d83-ae02-c194de940cb3/Artboard+3.jpg Rice-a-Roni https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/09d440df-18a9-42c2-83db-543875ee3a53/Artboard+4.jpg Rice-a-Roni https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/44729a69-0984-433a-af0b-76499e5afe72/Artboard+6.jpg Rice-a-Roni https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/18204c5f-946a-4fae-a7c1-99098a2b128d/Artboard+8.jpg Rice-a-Roni https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624467881130-4EZAQBMF8A6P3WMWOHZ9/Artboard+2.jpg Rice-a-Roni - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624468468577-ETPTF21TFCII8OMZR3SH/Artboard+7.jpg Rice-a-Roni https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624468524465-V4O6T4PJ2VHPTRWBWW7J/Artboard+9.jpg Rice-a-Roni - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/1111 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5bdb22bf-3834-44ce-90c3-4043efb7a6ed/TalkBubbles2.gif 1111 Third https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5e8a25e5-1225-4078-9f30-7adb3c390362/Artboard+7+copy.jpg 1111 Third https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624899061953-WLLRSK4DCVKAITIOXJZ3/Artboard+6.jpg 1111 Third https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1624488017778-DYE24S73XJ01LZU517L0/Artboard+1+copy.jpg 1111 Third https://www.jongraeff.com/sendacake daily 0.75 2025-09-12 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2aaed969-0dc0-4af7-878d-256146474d2e/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-09.png Send A Cake https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/384840f0-62c9-4887-95a4-eb052ff9f6bb/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-09b.png Send A Cake https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a62aa5af-b48b-464a-8d75-1b882f5f38dc/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-04.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/41bb06b6-b327-4c09-9cf5-e0c4fcabfcae/Mag_Ad_SAC.png Send A Cake - After an in-depth immersion and brand audit, the team came back with an updated brand story and consumer-facing messaging. From that base, we crafted a comprehensive visual identity, robust logo exploration, color palette, typography and supporting graphics that hit a long list of emotional and functional benchmarks. Equipped with a new recipe for success, Send A Cake took the party to the next level. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8b8f1bba-5a4e-4689-85d3-fd2a0f75cfad/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-10.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/d96d3733-8709-4e3d-bcff-1207f8ebf4e4/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-18.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/40450bb3-2e52-4c85-978c-118ee6e3dfd8/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-17.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/052e2826-f5d0-4301-b47b-bd85290cb767/Send_A_Cake_BrandGuidelines_Jan_20245.jpg Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c8fd47aa-f065-414e-a920-829584052001/Send_A_Cake_BrandGuidelines_Jan_2024_Kit.png Send A Cake https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/58428bbb-5d5a-4144-8110-070351ac72c4/BeforeAfter.png Send A Cake - We presented several logo concepts (both abstract and literal) around the idea of surprise and parties. In the end, Send A Cake determined that the flying cake was central to their identity —representing quick delivery, whimsicality and of course cake! We delivered an energetic, streamlined new mark (minus outlines and box) with updated colors and typography. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/7fc83244-9eb4-4d1c-8a7a-4240f71bc534/Send_A_Cake_BrandGuidelines_Jan_20242.jpg Send A Cake https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/e2207e6e-8060-4753-9b8e-dcf578f1315e/Send_A_Cake_BrandGuidelines_Jan_20243.jpg Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/db16f518-8be3-40ea-a409-dc0154ddf170/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-07.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/994e9a66-1434-495b-899c-e37a9444efa4/SND23_100_Send_a_Cake_VisID_R6c_jg.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/d05c727c-942e-43c3-8fa5-4b519f4b8549/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-14.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/866e9939-983d-4804-a024-961cb0bec19b/SND23_100_Send_a_Cake_VisID_R6c_jg_Cards-08.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1a9a33e2-adf7-4f36-ba29-f87ef5274e23/SACPosters.png Send A Cake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/veeqo daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/32e3273e-1c87-4d51-badb-4b70a51ea41e/VeeqoHero.png Veeqo https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/fd416dc4-1c09-45e5-8123-2cebd9de7f6b/Relax.png Veeqo - Making fulfillment less daunting, and dare we say…more fun? Much of the task at hand centered around the complexity of fulfillment, and how to make it easier for their busy customers. We helped Veeqo refine both a messaging and visual hierarchy that accomplished this, in tandem with an inviting color palette, tongue-in-cheek graphics and lots of white space, among other tactics. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8efa95ec-70d8-4c06-8684-d0156994625d/Logos.gif Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/dc16a668-774c-4e5a-a596-513fbc1eeb63/V_Expressions2b.png Veeqo https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2bd857b4-fe26-479b-8a30-e4056e376679/Tether_Case_Studies_Veeqo.005.png Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9e323df9-18b6-4127-b1d0-54e98d0144a7/Stage.png Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/bcb3d9e1-9c16-405a-8e62-81f1bd7e609a/Veeqo_VizID_r3c_jg_icons.png Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/0fca4a89-003e-478f-b878-f8ab42103cfc/Veeqo_VizID_r3c_jg.png Veeqo https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1e30cc92-ad45-444f-9e30-de8f3568ab2e/Tablets.png Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/59ac0c9c-b92f-458e-adaf-16f2a7358b72/UI2.png Veeqo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/amazonbaby daily 0.75 2025-03-18 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/4f7d40d4-c314-49ab-ad4c-8f0465912c46/AdobeStock_293005995_Composite.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/52710d20-6d55-45b7-99af-4d449a4badcc/Tether_Amazon_BabyRegistry_WebsiteLanding.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c349b5b4-0a46-44f2-b578-43c34d480adc/Tether_Amazon_BabyRegistry_Tote.png Amazon Baby Registry - We developed a friendly, reassuring brand voice, followed by a multifaceted visual identity that captures the warmth and modernity of the brand. Over the course of our ongoing engagement, the team has created an array of consumer-facing assets, from web pages and digital campaign elements to marketing collateral, all with the brand’s redefined expression and parents’ needs top of mind. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2f6a253c-0d29-4c12-97e6-bbb11e31bbf7/Tether_Amazon_BabyRegistry_Icons.png Amazon Baby Registry https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/47aa8d6d-15e2-4dad-b0fd-9f5ee98a6600/Patterns.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/da74e73f-5e3b-44c2-afd8-88952c9c23d1/Tether_Amazon_BabyRegistry_Brand_Guidelines.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/623ca3a9-cf56-46ae-af69-d2a6b3c78fed/Shapes.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/0c30b232-369f-49a1-9023-1cd124f7b5dd/Web2.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c8ddd005-980d-460b-b0ff-a4cdc0ee7965/Crib.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/32f3e8d7-c018-40f9-a4df-cfc62d7772b0/Tether_Amazon_BabyRegistry_Instagram.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c58af681-de5c-48f3-8fa0-b4997e5337f5/Comps.jpg Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/a05a9c5d-26df-45a8-8384-9fc71e447a3b/Welcome_Cards_V2b.png Amazon Baby Registry https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/86f3d140-ea6c-4468-b721-64e5d80e0e98/Welcome_Cards_V1B.png Amazon Baby Registry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/roomtoread daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/776bb019-e4a6-402b-84bc-29cfa7ddd729/Tether_RoomToRead_Branding_Hero.png Room to Read https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/4c7d790f-7c90-4d36-a0ed-01fe9d597d63/Annual.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2e704a29-533a-4b56-b6ae-f38ce96f2b4f/Social2.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/299b302d-78f7-479b-990b-751ed3eee7bd/RTR-Logo-Primary-FullColor-RGB.png Room to Read - We developed a logo that feels more innovative, broad and creative while repurposing their roof symbol. Subcategory lockups share the same room and typographic motifs. Secondary marks act as monograms for their supporting programs. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1dde20a5-d0c6-4e1f-8229-227e2c0929c8/Room_to_Read_Guidelines_Feb_2023-02.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/292330be-02be-4f26-be0c-b0fc60cc0a67/Tether_RoomToRead_Branding_Shirt.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/85be2368-c024-428b-b89e-acd92c16bc18/Tether_RoomToRead_Branding_Posters.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/93e6b0f7-a661-4ea5-ba0f-953609de2aa9/Icons2.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/fc546486-6e28-41b1-93ed-d6808804c5eb/Tether_RoomToRead_Branding_BrandGuidelines.png Room to Read https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/c73915ea-9ff7-4e82-80b5-1bda746769a7/Tether_RoomToRead_Branding_Tote.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/f4ecf455-7612-4188-b6ee-97da9ed8709d/Tether_RoomToRead_Branding_SocialPost1.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/19f38694-9f55-4b15-b330-e894bf3ad405/Roof.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/6c98e1ce-412f-4398-ba81-fa1c9e6bc318/RTR_Case_Study_Expressions_r1a-01.png Room to Read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jongraeff.com/abelara daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/3172ba94-cf1a-40a7-8ecf-160ffa4088e8/Abelara_Line_Illustrations_RGB-09.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9ba06135-baca-470b-a321-d1a79adf4a25/Abelara_Line_Illustrations_RGB-06.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2af81ded-347f-4743-8c44-3ef242f5468e/Abelara_Line_Illustrations_RGB-12.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/09ce720e-744d-480a-b637-888ab6255459/Abelara_Line_Illustrations_RGB-14.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8dda81e1-0de4-4e69-b704-c0e53202b82f/Abelara_Line_Illustrations_RGB-02.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/db08ce03-c273-4fc8-bd4a-e968dc158dbf/Abelara_Line_Illustrations_RGB-05.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/1e095d78-bcc2-4ce7-b8e5-47d8df68fd25/Abelara_Line_Illustrations_RGB-04.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/73faae28-3d6b-40c1-9919-41869537d65e/Abelara_Line_Illustrations_RGB-07.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/33d7d307-543f-49f3-8b4d-84cee87eb187/Abelara_Line_Illustrations_RGB-10.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/cabd8023-35f9-4c3a-bc39-f37603c578a9/Abelara_Line_Illustrations_RGB-13.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/b58978eb-2752-4bec-9022-8ceb86e049df/Abelara_Line_Illustrations_RGB-01.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9adb2bf1-9a73-422c-8438-ee5a11d40f7b/Abelara_Line_Illustrations_RGB-08.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/9ea5a66b-664a-4a3d-a775-7a92ce419e28/Hero_Line_Examples_RGB-01.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/2fe18afc-edb6-4b30-9de8-be58d04ebce0/LogoBuild-01.gif Abelara - Abelara’s logo mark is inspired by engineering schematics and is composed of directional arrow shapes representing their points of difference: enterprise-wide integration from the bottom up, top down and from left to right. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/abd8271a-4857-4c10-89b7-450d5d0ac585/Abelara_Logo_Primary_FullColor_W_RGB.png Abelara - Abelara is a fusion of the word Elara (one of Jupiter’s moons) and the prefix “Ab-” meaning away from. It is evocative of breaking away from convention and embarking on a journey of discovery. Custom thin rounded sans serif letterforms convey trust and nimbleness. https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/f6f83eaa-54d7-4b55-be24-47dd0bbe0836/Abelara_AdobeStock_286586842.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/15d700d2-d251-4842-8636-f0887233c8ae/Icons.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/5ef3176e-84b7-4012-a99f-d04f990b5eaf/MacBookPro_Mask.png Abelara https://images.squarespace-cdn.com/content/v1/609eb726af289c18812badad/8d4b2652-a7c9-4b52-bc05-02bdedf6f7bd/Hero_Line_Examples_RGB-05.png Abelara - Make it stand out Whatever it is, the way you tell your story online can make all the difference.