Hairstory
Brand Design + Strategy, Packaging Design
In production; launch pending
As an innovative haircare brand with a breakthrough soap-free hair cleanser, Hairstory came to us looking to rethink their place at the crowded shelf. We partnered with them to imagine and deliver a challenger brand that would distinguish them from the lather-rinse-repeat pack.
Role: Associate Creative Director at Tether
Punctuating our difference
We crafted a robust, flexible visual identity, including logo and secondary marks, bold typography and revitalized color palette to capture the distinctive and dynamic nature of Hairstory. At the center of the system are a series of punctuation symbols that nod to the storytelling side of the brand and engage and elevate the product to stand out online and on hairdressers’ shelves.
As we approached packaging and product forms, we looked at everything from incorporating our newly developed visual ID into primary and secondary packaging to codifying naming conventions and tapping our industrial design team to think about functionality for a bespoke New Wash dispenser.
For final delivery, we facilitated a comprehensive brand package for download which included brand guidelines, brand assets (logos, iconography, supporting expressions), all packaging files and further guidance on web usage and fonts.
